SwimZip Shark Tank Update: Where Are They Now?

SwimZip, a sun-protective swimwear brand, is one of the many success stories that emerged from the hit TV show Shark Tank. Founded by Betsy Johnson, SwimZip captured the attention of the Sharks with its innovative approach to swimwear that offers both style and functionality. The brand’s unique selling point lies in its UPF 50+ sun protection and a zipper design that makes it easy for kids and adults to put on and take off. But what has happened to SwimZip since its appearance on Shark Tank? If you’ve been curious about their journey, this comprehensive SwimZip Shark Tank update will provide all the answers!

Since their Shark Tank debut, SwimZip has undergone significant transformations. From expanding its product line to reaching new heights in sales, the company’s journey post-Shark Tank has been nothing short of remarkable. Not only did the deal with the Sharks open doors to new opportunities, but it also helped SwimZip gain national and international recognition. Today, SwimZip continues to provide high-quality sun-protective swimwear to families around the world while staying true to its mission of helping people stay safe in the sun.

In this article, we’ll dive deep into the inspiring journey of SwimZip, exploring how the company has evolved since its Shark Tank appearance. We’ll cover everything from its initial pitch on the show to the latest updates on its growth, product lines, and more. Whether you’re a fan of Shark Tank or simply looking for sun-safe swimwear, this article will provide valuable insights into SwimZip’s incredible success story.

Table of Contents

• Who is the Founder of SwimZip?
• What is SwimZip?
• How Did SwimZip Start?
• What Happened During SwimZip’s Shark Tank Pitch?
• Did SwimZip Get a Deal on Shark Tank?
• What Was SwimZip Like Before Shark Tank?
• How Has SwimZip Grown Since Shark Tank?
• What Are SwimZip’s Products?
• What Makes SwimZip Unique?
• Is SwimZip Still in Business?
• What Are Customers Saying About SwimZip?
• Has SwimZip Won Any Awards?
• What Are SwimZip’s Future Plans?
• Where Can You Buy SwimZip Products?
• Lessons Learned from SwimZip’s Success

Who is the Founder of SwimZip?

The mastermind behind SwimZip is Betsy Johnson, a passionate entrepreneur with a personal mission to combat the harmful effects of sun exposure. Betsy was inspired to create SwimZip after being diagnosed with skin cancer at the young age of 26. Determined to make sun protection easier for families, she combined her personal experience with her love for entrepreneurship to launch the brand. Betsy’s innovative vision and determination have been the driving forces behind SwimZip’s success.

Betsy Johnson’s Bio Data

What is SwimZip?

SwimZip is a brand that specializes in sun-protective swimwear for children and adults. Its products are designed to provide UPF 50+ protection, blocking 98% of harmful UV rays. The swimwear is not only functional but also stylish, making it a popular choice among families. The brand’s signature feature is its zipper design, which makes putting on and taking off swimwear a breeze, especially for parents with young children.

How Did SwimZip Start?

Betsy Johnson founded SwimZip in 2010 after her personal battle with skin cancer. She realized that there was a lack of stylish and convenient options for sun-protective swimwear in the market. With her entrepreneurial spirit, she set out to fill this gap by creating a brand that combined safety, style, and functionality. SwimZip started as a small business but quickly gained traction thanks to its innovative products and compelling mission.

What Happened During SwimZip’s Shark Tank Pitch?

Betsy Johnson appeared on Season 5 of Shark Tank in 2014 to pitch her brand, SwimZip. She entered the Tank seeking $60,000 in exchange for a 5% equity stake in her company. During her pitch, Betsy showcased her line of sun-protective swimwear and explained the importance of sun safety. The Sharks were impressed by her passion, the quality of her products, and the story behind the brand.

Did SwimZip Get a Deal on Shark Tank?

Yes, SwimZip successfully secured a deal on Shark Tank. Betsy Johnson partnered with Lori Greiner, who offered $60,000 for a 20% equity stake in the company. Lori’s investment and mentorship played a crucial role in elevating SwimZip to new heights. Her extensive experience in product marketing and retail distribution proved to be invaluable for the brand’s growth.

What Was SwimZip Like Before Shark Tank?

Before appearing on Shark Tank, SwimZip was a small but promising business. While the brand had garnered some attention for its unique products, it lacked the resources and exposure needed to scale. Betsy Johnson managed most of the operations herself, from design to marketing, and relied heavily on word-of-mouth to promote her products. The Shark Tank appearance marked a turning point for the company.

How Has SwimZip Grown Since Shark Tank?

Since its Shark Tank debut, SwimZip has experienced tremendous growth. The brand has expanded its product line to include a wide range of swimwear for all age groups, including infants, toddlers, teens, and adults. SwimZip has also introduced additional features like chlorine resistance and quick-dry fabric. Moreover, the company has successfully entered major retail stores and e-commerce platforms, significantly boosting its sales and visibility.

What Are SwimZip’s Products?

SwimZip offers a diverse range of sun-protective swimwear and accessories, including:

• Rash guards with UPF 50+ protection
• Swim trunks and one-piece swimsuits
• Sun hats and cover-ups
• Matching family swimwear sets
• Towels and beach accessories

What Makes SwimZip Unique?

SwimZip stands out from other swimwear brands due to its focus on sun safety and convenience. Its UPF 50+ fabric provides maximum protection against UV rays, while the zipper design makes it easy to wear and remove. The brand also emphasizes style, offering a wide variety of trendy designs and patterns that appeal to both kids and adults. SwimZip’s commitment to quality and innovation has made it a trusted name in the swimwear industry.

Is SwimZip Still in Business?

Yes, SwimZip is still in business and thriving. The company continues to grow its customer base and expand its product offerings. SwimZip’s focus on quality and customer satisfaction has earned it a loyal following, and the brand remains a popular choice for families looking for stylish, sun-safe swimwear.

What Are Customers Saying About SwimZip?

Customers have praised SwimZip for its high-quality products and thoughtful designs. Many parents appreciate the brand’s commitment to sun safety and find the zipper feature incredibly convenient for dressing their children. SwimZip’s stylish patterns and durable materials have also received positive feedback, making it a favorite among families.

Has SwimZip Won Any Awards?

Yes, SwimZip has received several accolades for its innovative products and dedication to sun safety. The brand has been featured in numerous publications and has won awards for its high-quality swimwear. These achievements highlight SwimZip’s impact on the swimwear industry and its commitment to excellence.

What Are SwimZip’s Future Plans?

SwimZip aims to continue its mission of promoting sun safety while expanding its product line and market reach. The company plans to introduce new designs and features to cater to a broader audience. Additionally, SwimZip is exploring partnerships and collaborations to further enhance its brand presence and impact.

Where Can You Buy SwimZip Products?

SwimZip products are available on the brand’s official website as well as major e-commerce platforms like Amazon. The swimwear is also sold in select retail stores across the United States. With its growing popularity, SwimZip is becoming increasingly accessible to customers worldwide.

Lessons Learned from SwimZip’s Success

SwimZip’s journey offers valuable lessons for aspiring entrepreneurs. The brand’s success underscores the importance of identifying a market gap, creating innovative solutions, and staying true to your mission. Betsy Johnson’s story is a testament to the power of perseverance, passion, and strategic partnerships in building a successful business.