Rareform Shark Tank Update: The Journey Of A Unique Eco-Friendly Brand

Rareform has become a buzzworthy name in the world of sustainable fashion and accessories, but its journey to success wasn’t just a straightforward path. Featured on the hit TV show Shark Tank, Rareform captured the attention of both the sharks and viewers with its innovative approach to upcycling billboards into stylish, durable products. Their pitch highlighted not only their creativity but also their commitment to environmental sustainability. This rare combination left many wondering, "What happened after their Shark Tank appearance?"

Founded by brothers Alec and Aric Avedissian, Rareform was born out of their passion for creating something meaningful from discarded materials. Their unique business model, which transforms retired billboard vinyl into one-of-a-kind bags, wallets, and accessories, struck a chord with eco-conscious consumers. But Shark Tank offered them a platform to take their vision from a niche market to a mainstream audience. With millions of viewers watching, the Rareform team sought to secure a deal that would help them scale their operations and amplify their impact.

Since their time on Shark Tank, Rareform has made significant strides in the sustainable fashion industry. From expanding their product line to strengthening their brand identity, the company has seen impressive growth. In this comprehensive Rareform Shark Tank update, we’ll delve into the company’s journey, explore its progress post-Shark Tank, and answer frequently asked questions about their success story. Let’s uncover what sets Rareform apart and how they’ve continued to inspire change through their innovative business model.

Table of Contents

• Who Are the Founders of Rareform?
• What is Rareform's Mission and Vision?
• How Did Rareform Get Started?
• What Was Rareform's Shark Tank Experience Like?
• Did Rareform Secure a Deal on Shark Tank?
• How Has Rareform Grown Since Shark Tank?
• What Products Does Rareform Offer?
• What Makes Rareform Products Unique?
• How is Rareform Contributing to Sustainability?
• Where Can You Buy Rareform Products?
• What Are Customer Reviews Saying About Rareform?
• What Challenges Has Rareform Faced?
• How Has Rareform Managed to Scale Its Operations?
• What Does the Future Hold for Rareform?
• Conclusion

Who Are the Founders of Rareform?

Rareform was founded by two brothers, Alec and Aric Avedissian, who shared a vision for creating sustainable, functional, and stylish products. The idea for the company came from their combined passion for environmental conservation and innovative design. Alec, who had experience working in the billboard industry, noticed the enormous amount of waste generated by discarded vinyl billboards. Together with Aric, he decided to do something meaningful with this waste, and the idea for Rareform was born.

Founders’ Bio Data

What is Rareform's Mission and Vision?

Rareform’s mission is to repurpose waste into functional, durable, and stylish products while raising awareness about sustainability. The company envisions a world where waste is no longer seen as a problem but as an opportunity for creativity and innovation. By turning discarded billboard vinyl into unique accessories, Rareform aims to inspire individuals to make eco-conscious purchasing decisions that contribute to a healthier planet.

How Did Rareform Get Started?

The story of Rareform began when Alec Avedissian observed the immense waste generated by billboard advertisements during his time in the industry. He realized that the vinyl used for billboards was not only durable but also waterproof and versatile. After conducting some research and experimenting with the material, Alec and his brother Aric started creating prototypes of bags and wallets. They officially launched Rareform in 2013, combining their love for design and sustainability.

What Was Rareform's Shark Tank Experience Like?

Rareform's appearance on Shark Tank was a pivotal moment for the company. The Avedissian brothers entered the tank with confidence, showcasing their innovative products and explaining their mission to upcycle billboard vinyl. Their pitch resonated with the sharks, as it combined profitability with a strong environmental message. The experience allowed Rareform to reach a wider audience and gain valuable exposure for their brand.

Did Rareform Secure a Deal on Shark Tank?

During their Shark Tank appearance, Alec and Aric Avedissian successfully secured a deal with one of the sharks. The investment not only provided Rareform with the capital needed to scale their operations but also brought strategic guidance to help them grow. This partnership played a crucial role in Rareform’s expansion and success in the years following the show.

How Has Rareform Grown Since Shark Tank?

Rareform has experienced significant growth since its Shark Tank debut. The company has expanded its product offerings, enhanced its manufacturing processes, and increased brand awareness. Rareform’s commitment to sustainability has also attracted a loyal customer base that values eco-friendly products. Today, Rareform is recognized as a leader in the upcycled fashion industry, with its products being sold both online and in retail stores across the country.

What Products Does Rareform Offer?

Rareform’s product line includes a variety of bags, wallets, and accessories made from upcycled billboard vinyl. Some of their popular offerings include:

• Backpacks
• Tote bags
• Duffel bags
• Wallets
• iPad and laptop sleeves
• Travel pouches

What Makes Rareform Products Unique?

Each Rareform product is one-of-a-kind because of the unique artwork and designs featured on the recycled billboard vinyl. No two items are identical, adding an element of exclusivity to every purchase. Additionally, the materials are extremely durable and waterproof, making them both practical and stylish. Rareform’s dedication to sustainability further sets their products apart from traditional accessories.

How is Rareform Contributing to Sustainability?

Rareform is committed to reducing waste by repurposing billboard vinyl that would otherwise end up in landfills. By upcycling these materials into functional products, the company has diverted thousands of pounds of waste from the environment. Rareform also educates consumers about the importance of sustainability, encouraging them to support eco-friendly initiatives.

Where Can You Buy Rareform Products?

Rareform products are available for purchase on their official website as well as through select retail partners. The company also participates in events and pop-up shops, giving customers an opportunity to explore their unique offerings in person. Online shoppers can take advantage of the brand’s user-friendly website to browse and buy their favorite items.

What Are Customer Reviews Saying About Rareform?

Customer reviews for Rareform products are overwhelmingly positive. Many customers praise the brand for its innovative use of recycled materials, stylish designs, and high-quality craftsmanship. The one-of-a-kind nature of each product has also been a highlight for buyers who appreciate owning something truly unique. Rareform’s commitment to sustainability has further endeared the brand to eco-conscious consumers.

What Challenges Has Rareform Faced?

Like any growing business, Rareform has faced its share of challenges. Scaling operations to meet increasing demand while maintaining their commitment to sustainability has been a balancing act. Additionally, educating consumers about the benefits of upcycled products and overcoming misconceptions about recycled materials have been ongoing efforts for the company.

How Has Rareform Managed to Scale Its Operations?

Rareform has successfully scaled its operations by investing in efficient manufacturing processes and building strong partnerships. The company has also leveraged its Shark Tank exposure to attract new customers and expand its reach. By staying true to its mission and continuously innovating, Rareform has positioned itself as a leader in the sustainable fashion industry.

What Does the Future Hold for Rareform?

The future looks bright for Rareform as it continues to grow and inspire change in the world of sustainable fashion. The company plans to expand its product line further and explore new opportunities for upcycling other materials. Rareform’s commitment to innovation and environmental stewardship ensures that it will remain a trailblazer in the industry for years to come.

Conclusion

Rareform’s journey from a small startup to a recognized brand in the sustainable fashion industry is nothing short of inspiring. Their appearance on Shark Tank was a turning point that helped them scale their operations and spread their message. With a commitment to sustainability, creativity, and quality, Rareform has carved out a unique niche in the market. This Rareform Shark Tank update highlights their progress and showcases why they remain a brand to watch in the years ahead.