The Frozen Farmer Shark Tank: A Sweet Success Story

The Frozen Farmer Shark Tank journey is a perfect blend of entrepreneurship, innovation, and determination. This Delaware-based company, founded by Katey Evans, has gained nationwide attention for its unique approach to reducing food waste while creating delicious frozen desserts. If you're a fan of Shark Tank or simply love inspiring success stories, you’re in for a treat as we delve into the fascinating story behind The Frozen Farmer and its appearance on the hit TV show.

What makes The Frozen Farmer stand out is its commitment to sustainability and its innovative use of "imperfect" fruits and vegetables. These “ugly” produce items, which would otherwise go to waste, are transformed into premium-quality frozen treats like ice cream, sorbet, and "frobert" (a unique mix of sorbet and ice cream). Katey Evans' mission to tackle food waste while delivering healthy yet indulgent options caught the attention of both consumers and investors alike.

Appearing on Shark Tank was a turning point for The Frozen Farmer. From pitching her idea in front of the Sharks to securing a deal with Lori Greiner, Katey’s journey has been nothing short of remarkable. In this article, we’ll explore the backstory of The Frozen Farmer, its Shark Tank experience, and how this innovative business has grown since its TV debut. Stay tuned to discover how passion, purpose, and perseverance turned a small-town dream into a national phenomenon!

Table of Contents

• Biography of Katey Evans and The Frozen Farmer
• What Is The Frozen Farmer?
• How Did The Frozen Farmer Get Its Start?
• What Makes The Frozen Farmer Unique?
• The Frozen Farmer Shark Tank Experience
• How Did the Sharks React to The Frozen Farmer?
• What Deal Did Katey Evans Secure on Shark Tank?
• How Has The Frozen Farmer Grown Since Shark Tank?
• Where Can You Buy The Frozen Farmer Products?
• Why Is The Frozen Farmer a Sustainability Success Story?
• What Is Frobert, and Why Is It Popular?
• Lessons Learned from The Frozen Farmer Shark Tank
• The Frozen Farmer and Community Impact
• What Are The Frozen Farmer’s Future Plans?
• Final Thoughts on The Frozen Farmer

Biography of Katey Evans and The Frozen Farmer

Katey Evans, the founder of The Frozen Farmer, is a Delaware native with deep roots in farming. Coming from a family that has been in the agriculture business for decades, she combined her farming background with her entrepreneurial spirit to create a brand that resonates with both sustainability advocates and dessert enthusiasts.

What Is The Frozen Farmer?

The Frozen Farmer is a company specializing in frozen desserts made from "imperfect" fruits and vegetables. Founded in 2015 by Katey Evans, the company aims to reduce food waste while offering healthier alternatives to traditional ice creams. Their products include ice cream, sorbet, and their signature "frobert," a hybrid dessert that combines the best of both worlds.

How Did The Frozen Farmer Get Its Start?

The idea for The Frozen Farmer was born out of necessity. As a third-generation farmer, Katey Evans noticed a significant amount of "ugly" produce being discarded due to its appearance, despite being perfectly edible. Determined to reduce this waste, she began experimenting with making frozen desserts from these fruits and vegetables, eventually turning her idea into a thriving business.

What Makes The Frozen Farmer Unique?

The Frozen Farmer stands out for its innovative approach to sustainability. By using "imperfect" produce, the company not only reduces food waste but also creates products that are lower in calories and rich in natural flavors. Additionally, their frobert—a mix of sorbet and ice cream—offers a unique experience for dessert lovers.

The Frozen Farmer Shark Tank Experience

Katey Evans appeared on Shark Tank in March 2020 to pitch The Frozen Farmer to the Sharks. Her presentation highlighted the brand's commitment to sustainability, its innovative product line, and its potential to disrupt the frozen dessert market. The Sharks were impressed by her passion and the marketability of her products.

How Did the Sharks React to The Frozen Farmer?

The Sharks were intrigued by The Frozen Farmer's mission to tackle food waste and its unique product line. While some Sharks expressed concerns about scalability, Lori Greiner saw the potential in Katey's vision and decided to invest in the company.

What Deal Did Katey Evans Secure on Shark Tank?

Katey Evans secured a deal with Lori Greiner, who offered $125,000 for a 30% stake in The Frozen Farmer. Lori's expertise in product distribution and branding has been instrumental in the company's growth since its Shark Tank appearance.

How Has The Frozen Farmer Grown Since Shark Tank?

Since appearing on Shark Tank, The Frozen Farmer has experienced significant growth. The brand has expanded its distribution to major retailers, including Walmart, and has received widespread media attention. This exposure has helped the company reach a larger audience and increase its impact.

Where Can You Buy The Frozen Farmer Products?

The Frozen Farmer products are available at multiple retail locations across the United States, including major chains like Walmart, Kroger, and Safeway. They also sell their products online, making it easy for customers to enjoy their delicious frozen treats from the comfort of their homes.

Why Is The Frozen Farmer a Sustainability Success Story?

The Frozen Farmer is a prime example of how businesses can be both profitable and environmentally conscious. By using produce that would otherwise go to waste, the company addresses a critical issue while offering a product that consumers love. Their efforts have also inspired other businesses to adopt sustainable practices.

What Is Frobert, and Why Is It Popular?

Frobert is The Frozen Farmer’s signature product—a blend of sorbet and ice cream that offers the creamy texture of ice cream with the fruity freshness of sorbet. This unique combination has made it a hit among customers looking for a healthier yet indulgent dessert option.

Lessons Learned from The Frozen Farmer Shark Tank

The Frozen Farmer’s Shark Tank journey teaches valuable lessons about perseverance, innovation, and the importance of sustainability. Katey Evans’ ability to turn a challenge into an opportunity serves as an inspiration for aspiring entrepreneurs.

The Frozen Farmer and Community Impact

Beyond its business success, The Frozen Farmer has had a positive impact on its local community. By sourcing produce from local farmers and creating jobs, the company supports the agricultural industry while promoting sustainable practices.

What Are The Frozen Farmer’s Future Plans?

The Frozen Farmer aims to continue expanding its product line and distribution network. With plans to introduce new flavors and reach more retailers, the company is well-positioned to become a leader in the frozen dessert industry.

Final Thoughts on The Frozen Farmer

The Frozen Farmer’s journey from a small-town farm to a nationally recognized brand is a testament to the power of innovation and determination. By tackling food waste and offering unique, delicious products, the company has carved out a niche in the competitive frozen dessert market. Whether you’re a fan of Shark Tank or simply love a good success story, The Frozen Farmer is a brand worth celebrating.