Chi'Lantro Shark Tank: The Story Behind The Korean-Mexican Fusion Sensation

Chi'Lantro BBQ has become a household name for food enthusiasts, but its journey to success wasn't without its challenges. Known for its unique Korean-Mexican fusion cuisine, Chi'Lantro gained massive attention after its appearance on the hit TV show "Shark Tank." With an innovative menu and a vision to revolutionize street food, Chi'Lantro BBQ has managed to carve a niche in the competitive food industry. But what exactly is the story behind this culinary sensation?

The brainchild of entrepreneur Jae Kim, Chi'Lantro BBQ started as a modest food truck in Austin, Texas, in 2010. Combining flavors from his Korean heritage and his love for Mexican cuisine, Jae Kim developed a menu that quickly captured the hearts and taste buds of food lovers. The name "Chi'Lantro" is a clever blend of "kimchi," a traditional Korean dish, and "cilantro," a popular herb in Mexican cuisine, representing the fusion of two distinct culinary worlds.

Chi'Lantro BBQ’s appearance on "Shark Tank" was a pivotal moment in its history. The show not only gave the brand national exposure but also provided an opportunity for Jae Kim to pitch his vision to a panel of influential investors. The outcome of this pitch and its impact on Chi'Lantro’s growth is a fascinating story that continues to inspire aspiring food entrepreneurs. Let’s dive deeper into the journey of Chi'Lantro BBQ, its founder, and its success after "Shark Tank."

Table of Contents

• Who is Jae Kim, Founder of Chi'Lantro?
• What Inspired the Creation of Chi'Lantro?
• How Did Chi'Lantro Start as a Food Truck?
• What is the Meaning Behind the Name "Chi'Lantro"?
• Chi'Lantro on Shark Tank: What Happened?
• Did Jae Kim Get a Deal on Shark Tank?
• How Has Chi'Lantro Grown After Shark Tank?
• What is Unique About Chi'Lantro’s Menu?
• Chi'Lantro Locations and Expansion
• What Are the Most Popular Dishes at Chi'Lantro?
• How Does Chi'Lantro Stand Out in the Food Industry?
• Community Impact of Chi'Lantro
• What Lessons Can Entrepreneurs Learn from Chi'Lantro?
• Frequently Asked Questions About Chi'Lantro
• Final Thoughts on Chi'Lantro and Its Journey

Who is Jae Kim, Founder of Chi'Lantro?

Jae Kim is the visionary entrepreneur behind Chi'Lantro BBQ, a thriving Korean-Mexican fusion restaurant chain. Born in South Korea, Jae moved to the United States with his family at a young age. His journey to success was not easy, as he faced numerous challenges, including financial struggles and cultural adjustments. However, his passion for food and determination to make a mark in the culinary world drove him to create something truly unique.

Personal Details of Jae Kim:

What Inspired the Creation of Chi'Lantro?

The idea for Chi'Lantro BBQ came from Jae Kim’s desire to merge two of his favorite culinary traditions: Korean and Mexican food. While growing up in South Korea, Jae developed a love for bold flavors and traditional dishes like kimchi. After moving to the United States, he discovered the vibrant and diverse world of Mexican cuisine. This fusion of flavors inspired him to create a unique menu that would appeal to food lovers from all backgrounds.

How Did Chi'Lantro Start as a Food Truck?

Chi'Lantro BBQ began its journey as a single food truck in Austin, Texas, in 2010. Armed with his savings and a vision, Jae Kim took a leap of faith and launched his business. The food truck allowed him to bring his Korean-Mexican fusion cuisine directly to the streets, offering a unique dining experience to customers. The initial menu included items like Korean BBQ tacos and kimchi fries, which quickly became fan favorites.

What is the Meaning Behind the Name "Chi'Lantro"?

The name "Chi'Lantro" is a creative combination of "kimchi" and "cilantro." Kimchi is a traditional Korean fermented vegetable dish, while cilantro is a staple herb in Mexican cuisine. This name perfectly represents the fusion of Korean and Mexican flavors that Chi'Lantro BBQ is known for. It also reflects Jae Kim’s vision of blending two distinct culinary cultures into one harmonious experience.

Chi'Lantro on Shark Tank: What Happened?

Chi'Lantro BBQ made its television debut on "Shark Tank" in 2016, during the show’s eighth season. Jae Kim pitched his business to the panel of investors, showcasing the success of his food truck and brick-and-mortar locations. He sought $600,000 in exchange for a 15% equity stake in his company, using the platform to highlight his innovative menu and strong brand identity.

Did Jae Kim Get a Deal on Shark Tank?

Yes, Jae Kim successfully secured a deal on "Shark Tank." He struck an agreement with investor Barbara Corcoran, who offered $600,000 for 20% equity in Chi'Lantro BBQ. The deal provided Jae with the financial support and mentorship needed to expand his business and achieve his long-term goals.

How Has Chi'Lantro Grown After Shark Tank?

Since appearing on "Shark Tank," Chi'Lantro BBQ has experienced significant growth. The investment and exposure from the show allowed Jae Kim to expand his business, opening additional brick-and-mortar locations and increasing brand awareness. Today, Chi'Lantro BBQ is a well-established name in the food industry, known for its innovative menu and commitment to quality.

What is Unique About Chi'Lantro’s Menu?

Chi'Lantro BBQ’s menu stands out for its creative fusion of Korean and Mexican flavors. Some of the most popular items include:

• Kimchi Fries: A signature dish featuring crispy fries topped with caramelized kimchi, cheese, cilantro, and spicy Sriracha sauce.
• Korean BBQ Tacos: Soft tortillas filled with marinated Korean BBQ beef, fresh vegetables, and savory sauces.
• Rice Bowls: Customizable bowls with a choice of protein, rice, and toppings.
• Kimchi Quesadillas: A fusion twist on the classic quesadilla, featuring kimchi and melted cheese.

Chi'Lantro Locations and Expansion

Chi'Lantro BBQ currently operates multiple locations across Austin, Texas, with plans for further expansion. The brand’s success has also inspired other entrepreneurs to explore new culinary fusions, proving that bold ideas can lead to big rewards.

What Are the Most Popular Dishes at Chi'Lantro?

While the entire Chi'Lantro menu is a hit with customers, certain dishes have garnered a cult following. The Kimchi Fries, Korean BBQ Tacos, and customizable rice bowls are among the top choices for diners. These dishes exemplify the brand’s commitment to blending bold flavors and fresh ingredients.

How Does Chi'Lantro Stand Out in the Food Industry?

Chi'Lantro BBQ distinguishes itself through its innovative menu, commitment to quality, and strong brand identity. By combining two distinct culinary traditions, Jae Kim has created a dining experience that appeals to a wide audience. The brand’s success is a testament to the power of creativity and perseverance in the competitive food industry.

Community Impact of Chi'Lantro

In addition to serving delicious food, Chi'Lantro BBQ is dedicated to giving back to the community. The company frequently participates in charitable initiatives and community events, reflecting Jae Kim’s commitment to making a positive impact beyond the restaurant industry.

What Lessons Can Entrepreneurs Learn from Chi'Lantro?

The journey of Chi'Lantro BBQ offers valuable insights for aspiring entrepreneurs. Key takeaways include:

1. Embrace your unique vision and stay true to your brand identity.
2. Take calculated risks and be willing to adapt to challenges.
3. Leverage opportunities for exposure, such as media appearances.
4. Prioritize quality and customer satisfaction in every aspect of your business.

Frequently Asked Questions About Chi'Lantro

Q: What does "Chi'Lantro" mean? The name "Chi'Lantro" is a blend of "kimchi" and "cilantro," representing the fusion of Korean and Mexican flavors.

Q: Where can I find Chi'Lantro BBQ? Chi'Lantro BBQ currently operates multiple locations in Austin, Texas, with plans for future expansion.

Q: What are the must-try dishes at Chi'Lantro? Popular items include Kimchi Fries, Korean BBQ Tacos, and customizable rice bowls.

Final Thoughts on Chi'Lantro and Its Journey

Chi'Lantro BBQ’s journey from a single food truck to a successful restaurant chain is a story of innovation, resilience, and passion. Jae Kim’s vision of blending Korean and Mexican flavors has not only delighted customers but also inspired countless entrepreneurs. With its unique menu, commitment to quality, and strong community presence, Chi'Lantro BBQ is a shining example of what can be achieved through hard work and creativity.